Genesis, the South Korean luxury brand, has raised the bar for automotive exclusivity by unveiling the innovative X Gran Coupe and X Gran Convertible concepts at the Seoul Mobility Show 2025. The event, under the theme "Unfolding a New Era of Genesis," marked a crucial moment in the brand's journey, celebrating a decade of success and projecting a future of unparalleled luxury and performance.
"In the 10 years since our launch, Genesis has been dedicated to delivering its unique values to more than 1.3 million customers worldwide," said Mike Song, Global Head of Genesis. "Our goal is to seize this opportunity as a springboard for a new decade, showcasing models that embody Genesis's pursuit of high-performance technology and future luxury design."
The Ultimate Expression of Emotional Luxury
Derived from the top-of-the-line G90 model, the X Gran Coupe and X Gran Convertible concepts represent Genesis's vision to establish itself as an emotional luxury brand through distinct and captivating typologies.
The X Gran Coupe, with its coupé architecture, considered the most exclusive and prestigious in the luxury segment, embodies Genesis's elegance and grandeur. Its inspiration from the Mediterranean olive tree is manifested in details such as the micro-perforated olive wood veneer and the aroma of Genesis leather, naturally tanned with residues from Italian olive oil production.
The X Gran Convertible, an interpretation of freedom and connection with the environment, offers an unparalleled open-air driving experience. Inspired by the most exclusive wines of southern Europe, the concept features an exterior color reminiscent of pressed grapes and an interior that echoes the deep tones of Cabernet Sauvignon from the Livorno region of Italy.
Distinctive Design and Sophisticated Details
Both concepts share unique Genesis design characteristics, such as the Two-Line headlights that extend to the iconic Crest grille. The 3D grille, inspired by metal threads woven in diamond-shaped Two-Line patterns. The lower air intakes, with sculpted grilles, emphasize the vehicles' sporty character, while the elongated hoods create a dynamic silhouette.
The side profiles, with inclined windshields and low roof heights, result in bold silhouettes. The elongated doors have frameless windows that slide down completely, revealing an uninterrupted window graphic. The uniquely designed wheels reinforce the powerful presence of the concepts.
At the rear, the smoothed bumpers, Two-Line taillights, and integrated rectangular exhaust tips create a clean and modern aesthetic. The embedded Genesis logos and hidden retractable rearview cameras reflect a high-tech approach to the details.
Interiors Inspired by Nature and Luxury
The interiors of the X Gran Coupe and X Gran Convertible concepts are true works of art, with luxurious materials and details inspired by nature. The X Gran Coupe features crystal elements, inspired by the clay soil that nourishes Mediterranean olive trees, on the steering wheel, center console, and ventilation systems. The X Gran Convertible, in turn, uses crystals to enhance the feeling of luxury and warmth in the interior, combined with soft materials on the seats and carpets.
Both concepts offer an enhanced driving experience, with a steering wheel that features a refined aluminum lower third spoke and front seats with integrated seat belts, embedded screens, and air vents for rear passengers.
Genesis Magma Racing: The Debut of the GMR-001 Hypercar in Korea
During the Seoul Mobility Show, Genesis also shared its plans for motorsports, presenting for the first time a scale replica of the GMR-001 Hypercar. Genesis plans to compete in the FIA World Endurance Championship (WEC) in 2026 and the IMSA Sportscar Championship in 2027.
"Endurance racing showcases values of resilience, teamwork, and excellence, qualities that resonate deeply with Genesis's vision and ambition," said Cyril Abiteboul, Team Principal of Genesis Magma Racing and President of Hyundai Motorsport.
With the X Gran Coupe and X Gran Convertible concepts, and the entry into the world of motorsports, Genesis demonstrates its determination to redefine the future of luxury and performance, consolidating its position as an innovative and visionary brand.