Hyundai Motor Company has surprised the automotive world by revealing the INSTEROID, a concept car that redefines what a sporty electric vehicle can be. Based on the global success of the INSTER, the INSTEROID is a bold statement of design and innovation, combining gaming influences with a sporty and futuristic aesthetic.
From Dream to Reality
Created in secret by Hyundai's European design team, the INSTEROID is a "What if?" project that challenges conventions. Its name, a fusion of "INSTER" and "STEROID," reflects its spirited nature and muscular appearance, promising an exciting and engaging driving experience.
Gamified Design and Sustainability
The INSTEROID takes the INSTER's design to a new level, with gaming-inspired features such as a widened body, track-optimized wheels, and advanced aerodynamics. The minimalist interior, with bucket seats and a roll cage, creates an immersive and customizable driving environment.
In addition to the bold design, the INSTEROID incorporates Hyundai's vision for sustainability, with eco-conscious materials such as 3D knit fabric made from recycled yarns.
A Multisensory Experience
The INSTEROID is not just a car, but a multisensory experience. Its integrated Beat House sound system and Message Grid enable personalized interactions, while Drift Mode promises competitive thrills and driving fun.
From Exclusive Presentation to Seoul Mobility Show
The INSTEROID was revealed at an exclusive event for media and content creators in Seoul, and will be exhibited to the public at the Seoul Mobility Show from April 3rd to 13th.
The Future of Driving
The INSTEROID is a glimpse into the future of driving, where design, technology, and emotion come together to create unique and engaging experiences. With this concept car, Hyundai redefines the concept of a "dream car" for a new generation of drivers.